First impressions are easy to make and hard to break. It is therefore essential that you present yourself and your business in the best light possible.
From the way you dress to the language you use there are a host of factors contributing to your professionalism as well as ones you may otherwise overlook; your business card. Following our guide to networking post, we thought we should tackle the factors of a great business card with our top tips. Have a look below!
What’s your Personality?
Your business card needs to portray what kind of person you are and the kind of organisation you’re representing. Is your company professional? Creative? Financial? What we’re saying is, you can’t sell mortgages with a card in the shape of a whoopee cushion. Get your card to reflect the personality of your business.
Some people take this point very literally. Check out this cheese company who sold cheese through their cheese grater business card! Would this idea work for you?
Not only do creative business cards look great, but they are more memorable which is exactly what you need. Get this right, and your card will certainly stick in the mind of your potential customer and you’ll be the one they call.
Create a Memory Trigger
Your business card alone isn’t going to sell your product/ service. The real sales pitch is shaped during the communication beforehand so you’re business needs to reflect your business and set off a memory trigger of that carefully crafted conversation you had.
Entrepreneur Stacey Harris says she includes a photo on her business card because her bright pink hair tends to be what people use as a memory trigger.
However that’s not to say we all need to dye our hair the colours of the rainbow. You could use the same jargon that’s used on the card or use tricks such as enforcing the colours on your business card, making a point of a quirky gimmick or simply just keeping your branding consistent throughout so people will know exactly who you are when they see your logo.
Another point is not to be that person with the ‘mystery business card’. Even if you have already discussed your business in absolute depth, your card still needs to re-inforce it. It should tell the consumer exactly who you are and exactly what you do.
To Print on One Side or Two Sides
One of the most debated points when designing business cards is whether to print on both sides or not. There is no right or wrong answer to this one but it is most definitely something you need to consider.
During networking sessions, many people may want to write a note or two on the reverse side to capture any key points during a conversation. If they have no-where to write, it may affect your networking results as they won’t remember the conversation.
Printing on both sides also adds to printing expenses. If you are a small business, you may need to work on a budget so it would be more beneficial to only print on one side. However, others may see this as cheap.
On the other hand, many businesses opt to using both sides as they can add more information and context. This gives the consumer a better insight of the business and who they are.
It also gives you more room to spread out your information making the card more valuable. For example, you could include a quote, calendar event or tip that would encourage people to hold onto your card.
What’s Your Personal Brand?
A personal brand is how others see you and what kind of person you are. Naturally, everyone has a personal brand which you could also utilise. One way this can be done is through a personal business card.
However, be aware that this is certainly not for everyone. This could be something that the company may be adverse to doing so be sure to check with them beforehand.
The kind of individual you are should be reflected in your business card, and backed by your organisation. Branding is a critical component to a customers purchasing decision – from corporate brand, to product brand, to the person brand of the seller. This is much like having good customer service – consumers are a lot more likely to buy from someone they like and trust.
This point links in to creating a memory trigger – your personal brand should be reflected on your business card.
Cheap Cards, Cheap Business
A high quality business card sets the tone for your business, setting a long lasting impression of value and professionalism. As well as this, business cards often get shoved into pockets, crammed wallets and filing systems meaning anything cheap is likely to get ruined.
Don’t be that person who hands out the ‘homemade’ business cards with the runny ink and perforated edges. These usually just look cheap and give off the wrong impression of your business. Unless you have design and/or print capabilities within your business, you should always go and get your business cards designed and printed by professionals who deal with these issues every day.
As mentioned in top tip 3, many people like to take notes regarding conversations they had on their business cards. Keeping this in mind, you will have to make the decision whether to have a glossy finish or a matt finish. Majority of people will choose matt for this reason.
Not only is matt easier to write on, but it’s more durable which will add extra value to your card.
We’re Here To Help
We’d love to hear about any wacky, poor or interesting business cards you’ve come across. At Office Supermarket, we’re always happy to take your call or stop for a chat. If you need any advice about your office environment or want to know more about us, then give us a call on 0800 092 1985.